Brand Activation
Brand Activation At Credia
What is Brand Activation
In a nutshell, brand activation is the process of driving consumer actions through interaction and experiences centered around the brand. It is a new approach towards marketing and is achieved by innovative concepts like experiential marketing and other activation solutions. Brand activation is a highly effective marketing paradigm.
Any campaign, experience, or event that enables a brand to interact directly with the consumer with the intention of building brand loyalty and a community around the brand’s product and services is considered as brand activation. BTL marketing activities for brand activations have grown in popularity in response to the changing attitude towards traditional marketing and the rise of experiential technology.
More and more people are becoming distrustful of the traditional model of advertising, which was based around highlighting the unique selling points of the product or service. A brand activation agency in Dubai focuses on creating a genuine relationship between the brand and the consumer instead of just highlighting the product or service. This is usually achieved by using experiential technology to create immersive brand experiences for consumers.
The goal of brand activation is to create a connection between the consumer and the brand. In essence, you could say brand activation ensures that the brand’s value is “activated” in the consumer’s mind, The consumer then starts associating that value with the brand creating a strong bond.
Methods of Brand Activation
A brand activation campaign usually involves multiple touchpoints for the consumer. This is done in order to create a multi-sensory immersive experience for the consumer which will connect them with the brand on a genuine level. It is the starting point of an ideally genuine and honest relationship between the brand and the consumer.
Because of these reasons, there are multiple methods used by a brand activation agency in Dubai when creating a campaign whose objective is to activate a brand. Let’s take a look at some of the most important methods of brand activation that are normally used in a brand activation campaign in Dubai.